Understand first.
Build second.
We make instruments that listen to customers, measure what they actually do, and tell you — honestly — what to change next. A collection of live products, one discipline: evidence before opinion.
Moving the trust badges above the fold lifted checkout starts.
“I spent over a million on features that nobody uses.”
news.ycombinator.com ↗From the collection · Pulse · Digaso · RevealWhy · Rosto · Penguins
Your customers are already telling you what they need. Most businesses never hear it — so they decide on assumptions. We build the instruments that replace assumptions with evidence.
The collection
One discipline · every product livePulse
Hear the market before you build.
Pulse finds the conversations your buyers are already having — on Reddit, Hacker News, G2, Capterra and the communities where they talk shop — and turns them into a nine-part intelligence report: who is in pain, what hurts most, what they would pay, the exact words they use. Every insight links to its source.
- 48h
- from brief to finished report
- $490
- starting price, no subscription
- 1 URL
- behind every single insight
Agency owners are the most ready to pay.
“Spent $300K on a healthcare app that nobody uses.”
Digaso
Hire an agent who actually listens.
Digaso replaces the survey nobody finishes with a warm, natural conversation — by QR code or link, on any phone, in your customer's own language, now with voice. Afterwards you see what people loved, what frustrated them, and the one thing worth fixing this week.
- 2 min
- to hire and brief your agent
- 8
- industries with ready-made agents
- €0
- to start — 20 conversations a month
Turn the music down a notch. Guests love the food and service — noise is holding the room back.
RevealWhy
See what visitors notice. Prove why it converts.
The evidence engine for web experiences. RevealWhy reads predicted and real attention, the content itself and every conversion — proposes what to change, tests it, and returns a verdict with its confidence attached. The math decides; the model only phrases what is true.
- 6
- layers of meaning under every page
- 1,000
- sessions a month, free
- 1 tag
- to install · self-hostable
Moving the trust badges above the fold lifted checkout starts.
Rosto
A face that feels.
One photograph, or one sentence. Rosto turns it into an avatar that breathes, blinks, speaks and feels — alive in any browser, with no AI at runtime. Pay once to create; serving is free and unmetered. Every face is consented, watermarked and yours to self-host. Digaso asks — Rosto faces you.
- 31
- expression frames, each quality-gated
- $0
- per view, minute or message
- $10
- to own an avatar, for life
“A woman in her early 30s with dark curly hair and deep brown skin.”
- 31
- QA-gated expression frames
- $0
- to run — per view, minute or message
rig = AvatarRig.mount(el, manifest)
rig.command({ mood: "warm",
speak: "Olá! Welcome in." })Penguins
A private network for luxury hotels and the advisors who fill them.
Penguins makes hotel representation measurable: verified booking attribution, white-labelled offers, performance rewards — and Skipper, an assistant trained on each property that answers advisors instantly, in any time zone. Designed, built and operated by Soulution.
- 2 min
- for an advisor to attribute a booking
- 24/7
- answers from Skipper, on verified data
- 15 min
- to create and distribute an offer
Winter Romance
One question, asked at every moment that matters.
What do our customers actually need? Each product answers it at a different moment — and each answer makes the next decision sharper.
And when the conversation deserves a face, Rosto gives it one. Digaso asks — Rosto faces you.
Evidence before opinion.
Every number we show traces back to something real — a source URL, a customer's own words, a measured session. If nobody said it and nothing measured it, we don't print it.
Honest about uncertainty.
Our products are built to say “I can't tell yet” when the data can't carry the claim — and to wait for enough voices before raising an alarm. Restraint is a feature.
Private by design. European by default.
Built in the EU, GDPR-native from the first line of code. No raw input capture, tenant isolation, self-hosting where it matters, and your own model key when you want it.
When an industry has no data layer, we build one.
Luxury hospitality had no way to see which advisor relationships were working. So we designed and built Penguins from scratch — and we run it. If your industry makes decisions about its most important relationships on faith, we would like to hear about it. We take on a small number of studio partners each year.
- 01ListenWe map the industry with Pulse and talk to its people with Digaso before a line is designed.
- 02DesignOne workflow, drawn around the relationship that matters most — not a feature list.
- 03BuildAI where it removes friction, plain software everywhere else. Shipped by the team that runs it.
- 04ProveInstrumented from day one, so the platform can show exactly what it changed.
Made in Cascais.
A small, technical team on the Atlantic, thirty minutes from Lisbon. European by law and by temperament, with a working day that overlaps both New York and Berlin.
- Jurisdiction
- European Union · GDPR-native
- Time zone
- WET · between New York and Berlin
- Funding
- Products co-financed by NextGenerationEU
- Company
- Soulution Insights LDA