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The company

A small company that makes careful instruments.

Soulution is an AI product company based in Cascais, Portugal. We build products that close the gap between what businesses assume about their customers and what is actually true — Pulse, Digaso, RevealWhy and Rosto — and industry platforms such as Penguins, built from scratch.

A small, technical team. Operating globally from the first day.

Why we exist

The same problem appears in every industry we look at. Money is spent — on development, on campaigns, on partnerships — based on assumptions about customers that turn out to be wrong. Not because the people aren't smart. Because the data layer doesn't exist.

Nobody told the hotel which advisors were actually driving bookings.

Nobody told the founder what the market would pay — before twelve months of building.

Nobody showed the store what visitors were looking at, right before they left.

So we build the data layer.

How we work

The richest insight is already out there — in people's own words.

Our research is grounded in netnography, the peer-reviewed method developed by Prof. Robert Kozinets in 1998 and used by P&G and Microsoft for more than 25 years.
01

Listen where people already talk.

Forums, communities, review platforms — and conversations people actually want to have. Real words, real frustrations, real signals about what they will pay for.
02

Classify with discipline.

Every signal is sorted by persona, pain, emotion and willingness to pay. The model does the reading; the method decides what counts.
03

Show the source.

Every insight is traceable to a URL, a comment or a session you can open yourself. Not an inference. Not a guess dressed as a number.
Where we build

Cascais, Portugal. Operating everywhere.

European by default.

GDPR-native infrastructure, AI Act-aware architecture, and data processing agreements for every product.

Between two continents.

A working day that overlaps both the US East Coast and continental Europe — useful for global teams.

Supported by the EU.

Our products are co-financed by the European Union through NextGenerationEU and Portugal's Recovery and Resilience Plan.
Soulution Studio

Does your industry decide on faith?

We scope, design, build and run AI products for specific industries — with a small number of partners at a time.